Google are well know for constantly changing their search algorithms but we think that their latest update based on the increasing use of mobile phones for browsing the internet is a key one to take note of.

If your website is based around a standard desktop view and doesn’t automatically adapt to the screen size of smartphones or tablets then Google will start to penalise you in search results.

Google is continually factoring user experience into their search results and with the explosion of mobile use over recent years then this shouldn’t come as much of a surprise.

Google recently shared their five important guidelines for mobile usability:

  1. A defined viewing area (or viewport) that adjusts to the device’s screen size
  2. Content that flows in the viewport, so that users don’t have to scroll horizontally or pinch the screen in order to see the entire page.
  3. Fonts that scale for easier reading on small screens.
  4. Easy-to-touch elements (e.g., buttons) that are well-spaced from other touch elements.
  5. Visual design and motion driven by mobile-friendly technology.

Google have launched their “Mobile-Friendly Test Tool” that checks any website against the guidelines listed above.

Test your website by clicking here – Mobile-Friendly Test Tool.

If you would like to find out how to build your mobile friendly site please get in touch.


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