Nantwich Food Festival 2017
The 2017 Nantwich Food Festival was another fantastic success, with over 12months of hard work the sunshine on Friday and Saturday really was the icing on the cake.
For us, the Friday was a busy day filming on location then rushing back to the office to edit a video to use to promote the rest of the 3 day event to show people exactly what was on offer at the free event.
There are so many people that are event regulars who interact with the food festival’s social media accounts all year round that by the time of the event posts really do go viral. What works well for us it the real mix of visuals for us to take advantage of at the event.
EVENT SOCIAL MEDIA MARKETING
A combination of photos, panoramic photos, video interviews and highlights video’s make for great social media posts that far outperform day to day posts for a lot of brands/events on social media.
Compared to the 2016 event, this year we made far greater use of video content to promote the event, in the run up and on the day and it made a massive impact not just on post reach but also audience interaction, liking, commenting and sharing.
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