Your company’s reputation is important. That’s obvious. You have always known that. But how much attention and TLC have you afforded the Public Relations element of your overall marketing mix?

The immediate consideration is often cost. How much should you spend on PR? There are seemingly endless items flooding into your accounts department, all demanding payment. But good PR can be priceless.

For starters, your business needs to be visible. No matter what the market conditions are, people soak up information. They read papers and trawl the Internet. Broadcasting purposeful communications gets you noticed.

Developing great products and investing in people is vital, but so too is enhancing your brand. With the right PR you can position your products and services where your customers will see them.

People love exciting news and success stories. Utilising PR to share your company’s progress, links to charities and successful events shows your business in a positive light.

And guess what? People chatter; they pass on good news and make recommendations.

At the other end of the scale, when you’ve been dragged into a drama, you need to react appropriately. Don’t bury your head in the sand. The right PR can offer you a managed way out of the crisis.

You are an expert. Really, you are. You are passionate about the business, and customers are drawn to knowledgeable people. Use the right PR channels to become that go-to company.

Press releases, targeted Tweets, carefully positioned articles, Facebook adverts and newsletters. There are many more PR vehicles. You just need to drive them effectively.

At Bumblebee Digital we like to think that all of the above involves creating the right buzz. We can help you with that. Get in touch for a chat about what we can offer…

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